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Is Fear of Change Holding You Back?
You are not alone. American entrepreneurs may have a well-earned reputation for risk taking, but once we have a modicum of success, we tend to turn into a timid bunch—or maybe the better term is...
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Avoiding Newsletter Purgatory
If you send a newsletter, you’ve experienced it. Email that gets blocked by an overzealous spam filter. It can feel downright rejecting. After all, you’re not a spammer. You have legitimate opt-in...
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3 Brands That Do Crowdsourcing Right
With social media, there are some tactics that stand out and have a large return on investment. For some brands, crowdsourcing can be the key to creating conversation, reaching beyond a current target...
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Newsjacking Strategies and Pitfalls Live Chat
I was honored to participate in Scribble Live’s chat, “Newsjacking Strategies, Pitfalls & tips.” Some awesome marketing experts gave their advice on the subject. See the thread below! To learn more...
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Calling All Calls-to-Action!
Here’s the scenario: You’ve put your heart and soul into your website design and content. You’ve reflected on your true customer and identified him or her accurately, you’re speaking his or her...
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Facebook Changes to Allow Page Admins to Like, Comment as Themselves
Remember all those times you posted a great article or image on your Facebook company page and you wanted to like or comment on it as yourself but couldn’t? Thanks to Facebook’s latest change you can...
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Practicality Marketing
Those of you who know me and are familiar with my role and responsibilities as “Principal of Practicality” at Insight180 will chuckle at how NOT surprising it is I would coin the phrase or espouse the...
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Using Brand Transparency to Correct Negative Connotations
Each year, organizations pay millions in marketing efforts. Whether it’s content marketing, video, outdoor, print ads, social media campaigns,etc., it’s clear to brands that it’s more important than...
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Why Social Media Shouldn’t Stand Alone
When clients come to us and express their want and need for a social presence we are ecstatic however, we do ask them what their goals are and give a forewarning. For companies who are interested in...
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The Power of the Positioning Statement
Why the fuss about the positioning statement? In brand audits and workshops that we facilitate, much of our effort focuses on the positioning and reassurance statement. Why? Because this is what...
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Newsjacking: Reaching Your Audience in Real-Time.
Is Your Message Being Received By Your Audience? We are living in a real-time world. If you’re sitting down to read the morning paper, that’s yesterday’s news. The internet and the instant...
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Is complacency killing your business?
“Are we like late Rome, infatuated with past glories, ruled by a complacent, greedy elite, and hopelessly powerless to respond to changing conditions?” — Camille Paglia “History and experience tell us...
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Sir Richard Branson: A Brand Leader's Influence & Role
There aren’t many organizations where the leader is just as famous as the brand itself. Sir Richard Branson, the Founder of Virgin Group, a collection of more than 400 companies, the most notable of...
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Marketing to Our Short Attention Spans
Facebook in 6 seconds!!! w Klarity, Derrick Zonca, Julia Kelly, JivantaRoberts, chief waKiL, Laura Kriss, S… https://t.co/Jor3rnUjMK — Destorm Power (@DeStorm) August 9, 2013 Marketing in an Ever...
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Location-Based Marketing for B2B & Advisory
Why Companies Care About Location-Based Data A recent article from Fast Company disclosed that both Yahoo! and Apple are very interested in Foursquare’s data. Foursquare is a database with more than 55...
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